Freelance Art Direction: A Lesson in Letting Go

Jun 1, 2015 | Art Direction, Client Work, Creative Process, Creative Projects, Creative Strategy, Graphic Design, Photography, Storytelling

We talked about what art directors do. Now it’s time for me to take you through a project that I art directed and shot for Seattle-based luxury leather handbags and accessories company, BEVÉE. The goal was to shoot a set of images that represented BEVÉE’s... Read More

How To Be An Art Director in 125 Simple Steps

May 26, 2015 | Art Direction, Client Work, Creative Strategy, Storytelling

“What do you do?” “I’m an art director.” Silence. “Okay…but…what do you do?” Sound familiar? In the introductory “fable” of Art Direction Explained, At Last! by Steven Heller and Veronique Vienne, Brian... Read More

Your Clients May Not Be Your BFFs

May 20, 2015 | Creative People, Creative Process, Creative Strategy, Storytelling

Two years ago I worked with the very smart sisters of Braid Creative, Kathleen Shannon and Tara Street. In their Personal Branding ecourse (which runs for the LAST time on Thursday! Sign up here!) there’s an exercise where you invite different aspects of your... Read More

Are You Actually Doing Yoga or Just Wearing Yoga Pants?

May 18, 2015 | Creative Strategy

I’m constantly refining my service offerings based on where my focus is. Not because I’m scattered, but because of the variety of creative tools that I use and how I work with my clients. While my immediate interests may change from time to time, the crux... Read More

I Don’t Want To Build A Company, I Want To Build A Life

May 11, 2015 | Creative Projects, Creative Strategy, My Creative Journey, Storytelling

It’s been four years since I interviewed Design for Mankind’s Erin Loechner here in this space. At that time this was a blog called Inward Facing Girl. Erin was one of the first design bloggers that I read regularly and looked to for guidance as I learned... Read More