Esprit: Where My Inspiration and Design Obsession Began

Jun 14, 2017 | Creative People, Creative Process, My Creative Journey, Storytelling

The very first time I remember being inspired by color, pattern, and graphic design was when I met Esprit. I remember the early-mid 80s color palettes like it was yesterday – watermelon + lemon, turquoise + purple, red + orange. I remember wearing bold striped... Read More

Inspiration: Modernizing the Mast Brothers Chocolate Brand

Oct 16, 2015 | Creative People, Creative Process, Graphic Design

I love when we get a little peek inside the minds of artists, photographers, designers, and creative directors. Sight Unseen recently shared some inspiration from Nathan Warkentin, the Creative Director of Mast Brothers Chocolate in Brooklyn, New York. Nathan joined... Read More

Pacific Tote Company, I Love Your California Surfer Vibe

Jun 9, 2015 | Art Direction, Creative People, Graphic Design, Places, Storytelling

File this obsession under Company I Would Love To Work With. Pacific Tote Company, I love your vibe. I love that you use the term “mood board” to take us to your inspiring Tumblr site which guides us through your inspiration process. I love how you share... Read More

How To Be An Art Director in 125 Simple Steps

May 26, 2015 | Art Direction, Client Work, Creative Strategy, Storytelling

“What do you do?” “I’m an art director.” Silence. “Okay…but…what do you do?” Sound familiar? In the introductory “fable” of Art Direction Explained, At Last! by Steven Heller and Veronique Vienne, Brian... Read More

Your Clients May Not Be Your BFFs

May 20, 2015 | Creative People, Creative Process, Creative Strategy, Storytelling

Two years ago I worked with the very smart sisters of Braid Creative, Kathleen Shannon and Tara Street. In their Personal Branding ecourse (which runs for the LAST time on Thursday! Sign up here!) there’s an exercise where you invite different aspects of your... Read More