Cozy Creamsicle Mood Board on Coco+Kelley

Sep 15, 2015 | Art Direction, Client Work, Fine Art, Graphic Design

I’ve got a new mood board up on Coco+Kelley today: Cozy Creamsicle. It’s inspired by the artwork of New York artist Cordy Ryman. I saw his work at the Seattle Art Fair this summer and absolutely fell in love with it. When I selected the images for this... Read More

Pacific Tote Company, I Love Your California Surfer Vibe

Jun 9, 2015 | Art Direction, Creative People, Graphic Design, Places, Storytelling

File this obsession under Company I Would Love To Work With. Pacific Tote Company, I love your vibe. I love that you use the term “mood board” to take us to your inspiring Tumblr site which guides us through your inspiration process. I love how you share... Read More

Freelance Art Direction: A Lesson in Letting Go

Jun 1, 2015 | Art Direction, Client Work, Creative Process, Creative Projects, Creative Strategy, Graphic Design, Photography, Storytelling

We talked about what art directors do. Now it’s time for me to take you through a project that I art directed and shot for Seattle-based luxury leather handbags and accessories company, BEVÉE. The goal was to shoot a set of images that represented BEVÉE’s... Read More

How To Be An Art Director in 125 Simple Steps

May 26, 2015 | Art Direction, Client Work, Creative Strategy, Storytelling

“What do you do?” “I’m an art director.” Silence. “Okay…but…what do you do?” Sound familiar? In the introductory “fable” of Art Direction Explained, At Last! by Steven Heller and Veronique Vienne, Brian... Read More

Learn How to Create a Mood Board with Creative Director Nancy Herrmann

Feb 17, 2015 | Art Direction, Creative People, Creative Process, Creative Projects, Storytelling

Want to learn how to create a mood board? Today’s your lucky day! Creative Director and mood board maker extraordinaire Nancy Herrmann just launched her brand new Skillshare class, Kickstart Your Creativity: Introduction to Mood Boards. If you have any interest... Read More