One of the tasks I’m trying (so hard) to finish up before 2014 closes its doors is going through emails and articles I’ve saved to read later. I’d like to say that whatever I don’t finish will get trashed, but what if I threw away gems like this?
James Buckhouse, part of a venture capital firm called Sequoia, penned an article on Medium about creating color stories for products or brands based on cinematic color theory. I thought it was cool because he took the process many steps further than just developing branding color schemes. Rather than trying to map colors back to emotions or unfixed cultural associations, he came up with a value-based color coding system that could be used for way more than logos or advertising.
If you’re a geeky office-supply-loving organizer like me, you’ll want to see how Buckhouse color coded company project descriptions to see if they were worth pursuing. I’m thinking about trying this method when I plan for 2015.
Have a great weekend! xo