LOOKBOOKS.
CATALOGUES.
PRESS KITS.
BROCHURES.
MEDIA KITS.
SALES KITS.
Whatever you want to call them these days, there is a lot of interesting creative direction, art direction, photography, styling, and graphic design out there for product lines. Like the New Geometry lookbook for COS, shot by severafrahm.
I love the way that they shared the spring/summer 2014 trends by focusing on still-life shots featuring the patterns, shapes, and colors without showing the actual clothes.
