Do you guys remember Rena? She does awesome things to help people who want to start or already have creative businesses figure out the best ways to market themselves and their products. If you make stuff and you want to start selling it in shops, you don’t want to miss her mini-workshop. Here’s a description of the session from Rena’s site.
Do you have a loyal following at Etsy, BigCartel or craft shows but want to see your work on the shelves of your favorite boutique? It takes more than having products ready to sell to earn a retailer’s interest, trust, and money. I’ll help you get ready to approach stores and tell you how to make it easy for a store to buy from you.
During this mini-workshop, we’ll talk about preparing your business and your product line for wholesale, explore branding and pricing, learn how to research the stores you will approach and how to edit your line for maximum appeal. We’ll also look at the content of your linesheet and catalog, what makes a compelling pitch to retailers, discuss how buyers find out about new lines, and look at the lifecycle of approaching a store, following up, and taking orders. We’ll also talk about building and maintaining a good relationship with your stores.
Rena also has sessions scheduled in Los Angeles and Brooklyn. Interested? You can register here.